Don’t Cry Over Spilled Milk Packaging Campaign

The Milk Makeup "Don’t Cry Over Spilled Milk” Campaign is designed for fashion and makeup lovers alike. In an industry in desperate need of new ideas, Milk has been a rarity by pushing the boundary and challenging the norm. This campaign is shaped around the phrase “Don’t cry over spilled milk” with the use of imagery of milk pours and black and white photography layered with typography of varying opacities on top. As a nod to Milk Makeup’s high fashion branding, a buckle fasten is used to give an edgier and out of the box vibe for the handle.